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First Baptist Paducah

Brand and Website Redesign Proposal

Review Proposal
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Introduction

Thank you for considering us for your web design project. We understand that creating a website is a big undertaking, and it requires a lot of collaboration and coordination. We want to make sure that your website meets all of your needs, and that it is built with both your users and your budget in mind.

To help think through a potential partnership, we’ve put together a comprehensive web design pricing proposal that outlines the features and scope of the project. We’ve included a breakdown of our processes, materials, and services, as well as our pricing structure, so that you can have a better understanding of what is involved in establishing an attractive and successful brand and website.

We look forward to discussing the details of your project and working together to create an amazing website for First Baptist Paducah.

Branding Assessment

Having consistent logos, fonts, and styles on your website and marketing collateral is essential for building strong brand recognition. It’s important to create a clear and consistent visual representation of your brand that is recognizable and memorable to customers. This includes having a consistent logo and color scheme, as well as consistent fonts and design elements, across all of your marketing materials and website.

Developing a strong visual identity is key to creating a recognizable brand, and having a consistent look and feel will help your business stand out from the competition. Creating a consistent and cohesive look and feel across all of your materials will help people quickly and easily identify and feel at home with First Baptist Paducah.

In addition to the main church logo, we will also provide updated logos for:

  • Nursery
  • First Kids
  • First Paducah Students
  • FBC Preschool
  • Women’s Ministry
  • Men’s Ministry

Branding Guide

We’ll do an assessment of the ways you’re currently using your branding, make suggestions for updates, and put together an updated brand guide for Phoenix Seminary. We’ll assemble an updated guide that can be used for social media, webpages, and other marketing collateral.

This step is key to establishing a standard for building the new website, creating a marketing campaign to support its launch, and ensuring ongoing consistency with the brand.

  • Messaging guide consistent with the mission and vision of First Baptist Paducah.
  • Color palette guide with color codes
  • Guide for proper use of logos and variants
  • Typography instructions for proper use of fonts and weights

Discovery Meeting

The logo design process starts with a discovery questionnaire and meeting to help us understand the key characteristics of the church, its members, your mission, and vision. This information is key to capturing the identity of your church and presenting that visually. Additionally, we will have a preliminary discussion about the messaging to be used on the website and any marketing materials for its launch.

Drafting Concepts

We’ll take the information from the discovery questionnaire, conduct research, and begin sketching of ideas and concepts to create a few designs.

We will send up to 3 different design concepts for initial feedback. We will arrange a video call or provide a recorded video talking through the design direction and thoughts informing the designs.

Once a design direction is selected, the design process will work through up to 4 rounds of revisions. During the revision process, feedback and input can be collected from key members of leadership and delivered in writing or in a scheduled video call.

 

Delivery of Assets

Once the decisions are finalized we will put together a comprehensive Brand Guide.

We will deliver a logo package that includes three versions of the logo in various formats such as eps, pdf, png, jpg, and svg.

Additionally, a logo files guide is provided to serve as a quick visual reference to all the files delivered.

Website Design

In many cases, your website is one of the first impressions many will ever have of First Baptist Paducah. Creating a website that shows the quality and warmth of your church family should be top priority. This means communicating clearly with the words that are used and the way the site is organized. If the website is confusing and outdated, people will assume those things about your church.

We will come alongside you and create a website that is beautiful, professional, well-organized, and accurately represents First Baptist. We’ll take what we have learned from the process of creating your brand guide and use that to inform how we design and build your website. We have a four-step process for building the website:

Wireframing

We create a comprehensive outline of what will be included on your website and how to effectively communicate your message in an understandable and useful manner. This includes a review of current pages in your library and determining which pages need to carry over, merge with other pages, or to decommission. We collaborate closely with you and your leadership during this process to guarantee that we are progressing in a direction that everyone is at ease with.

Development

We take the wireframe and begin building your website from scratch. We’ll utilize our teams unique talent and techniques to craft a custom website that is tailored to your individual needs. Rather than using a cookie-cutter template that looks like every other website, we create a website that is uniquely yours.

We understand that First Baptist and it’s members are unique, so we work hard to create a website that reflects that distinctiveness.

Review

Once the website is ready for you to provide feedback, we will begin the review process. You and your leadership will have access to the staging version of the website, where you can review and suggest changes and additions. We are committed to making sure that the website is tailored to meet your exact needs and expectations, so we will be sure to take the time to listen to your feedback. We will schedule a video meeting to discuss your feedback and make sure we understand your needs.

We strive to maximize everyone’s time, so we aim to limit the review process to three rounds. During this review process, our team will work closely with you to ensure that all changes and additions are implemented correctly and in a timely manner. We understand the importance of a well-crafted website, and we are dedicated to delivering the highest quality product that meets your requirements.

Launch

Once we have completed the website and made all the requested edits, we will begin the process of launching and provide onboarding for any members of your team who will need access to the website for making edits and additions.

What else is included?

On-boarding

We’ll help your team get acclimated to the new website and understand the basics for making changes and updates.

Hosting

We’ll provide you with a full year of hosting services. This can be renewed at an annual rate starting at $300 per year.

Support

In addition to onboarding your team, the base package includes 10 hours of support for updating and troubleshooting the website.

Photography

Key to communicating your brand to visitors is capturing your church, the leadership, and your services in a way that’s professional and engaging. We’ll send a team to your site that is able to capture the character and warmth of your church. You’ll receive photos of:

  • Elders
  • Church staff
  • Church service
  • Congregation before and after service
  • Church building
  • Other photos that capture the character of being a part of First Baptist Paducah
Save

Option 1

$3,250/ per quarter
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 10 Hours of Support1
  • 1 Year of Hosting

Option 2

$3,750/per quarter
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 5 Hours of Support Per Month2
  • 2 Years of Hosting

Option 3

$4,750/ per quarter
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 10 Hours of Support Per Month2
  • 3 Years of Hosting

110 hours can be used over the course of 12 months or until they’ve run out.
2Credit of hours will be applied each month over the course of 12 months. Hours can roll over if not used.
*First payment is due upon contract signing. Subsequent payments are paid every three months.

Option 1

$6,000/ x2
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 10 Hours of Support1
  • 1 Year of Hosting

Option 2

$7,000/ x2
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 5 Hours of Support Per Month2
  • 2 Years of Hosting

Option 3

$9,000/ x2
  • Logo Design
  • Branding and Messaging Guide
  • Website Design
  • 10 Hours of Support Per Month2
  • 3 Years of Hosting

110 hours can be used over the course of 12 months or until they’ve run out.
2Credit of hours will be applied each month over the course of 12 months. Hours can roll over if not used.
*First payment is due upon signing contract. The remainder is due upon project completion